• Hyundai

West Broad Hyundai

8903 West Broad Street
Richmond, VA 23294

  • Sales: 877-934-1838
  • Service: 877-934-1835
  • Parts: 877-934-1836

1/2 mile west of Parham Rd

Hyundai Incentives
Below are the current rebates, bonus cash, and leasing and finance incentives being offered by HyundaiUSA.  While we have made every effort to ensure this information is accurate, the incentives may change without notice.  To confirm these incentives, please call a member of our sales team at (804) 269-8420 or email us at internetsales@westbroadhyundai.com.



$500 U.S. Military Service Rebate


$400 College Graduate Program Rebate

$1000 Hyundai Mobility Program Reimbursement



2013 Accent
From $14,545
  • $1,000 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • OR: $500 Competitive Owner Coupon Offer  (Includes any automobile manufacturer other than Hyundai or Kia) 4/1/14 - 4/30/14)span>


2014 Accent
From $14,645
  • $500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $169 per month for 36 months. $1,899 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $225 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)


2013 Azera
From $32,250
  • $1,500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $750 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $369 per month for 36 months. $3,299 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $469 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for 72 months PLUS $1,500 Bonus Cash (4/1/14 - 4/30/14)


2014 Azera
From $31,000
  • $1,000 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $750 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $369 per month for 36 months. $3,599 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $479 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)



2013 Elantra
From $16,965
  • $1,500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (All models)(4/1/14 - 4/30/14)
  • OR: $500 Competitive Owner Coupon Offer (Limited model only),  (Includes any automobile manufacturer other than Hyundai or Kia) (4/1/14 - 4/30/14)
  • Lease starting at $169 per month for 36 months. $2,199 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $239 for 36 months.  Payment includes application of Valued Owner Coupon or Competitive Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for 72 months PLUS $1,500 Bonus Cash and up to 90 days deferred payment on terms up to 60 months (4/1/14 - 4/30/14)
  • OR: 0% financing for up to 60 months, 0.9% for 72 months (in lieu of the $1,500 Bonus Cash) and up to 90 days deferred payment on terms up to 60 months (4/1/14 - 4/30/14)


2014 Elantra
From $17,200
  • $750 Retail Bonus Cash (SE Model only)(4/1/14 - 4/30/14)
  • $1,000 Retail Bonus Cash (Sport/Limited Models only)(4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (All models)(4/1/14 - 4/30/14)
  • Lease starting at $179 per month for 36 months. $2,299 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $249 for 36 months.  Payment includes application of Valued Owner Coupon or Competitive Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)


2013 Elantra Coupe
From $17,595
  • $1,500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $179 per month for 36 months. $2,499 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $249 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for 72 months PLUS $1,500 Bonus Cash and up to 90 days deferred payment on terms up to 60 months (4/1/14 - 4/30/14)
  • OR: 0% financing for up to 60 months, 0.9% for 72 months (in lieu of the $1,500 Bonus Cash) and up to 90 days deferred payment on terms up to 60 months (4/1/14 - 4/30/14)


2014 Elantra Coupe
From $19,600
  • $750 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $189 per month for 36 months. $2,599 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $259 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)


2013 Elantra GT
From $18,545
  • $1,500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • OR: $500 Competitive Owner Coupon Offer  (Includes any automobile manufacturer other than Hyundai or Kia) (4/1/14 - 4/30/14)
  • Lease starting at $189 per month for 36 months. $2,699 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $259 for 36 months.  Payment includes application of Valued Owner Coupon or Competitive Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for 72 months PLUS $1,500 Bonus Cash and up to 90 days deferred payment on terms up to 60 months (4/1/14 - 4/30/14)
  • OR: 0% financing for up to 60 months, 0.9% for 72 months (in lieu of the $1,500 Bonus Cash) and up to 90 days deferred payment on terms up to 60 months (4/1/14 - 4/30/14)


2014 Elantra GT
From $18,750
  • $1,000 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $199 per month for 36 months. $2,799 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $285 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)


2014 Equus
From $61,000
  • $1,500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $1,000 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • OR: $1,000 Competitive Owner Coupon Offer  (Includes any automobile manufacturer other than Hyundai or Kia) (4/1/14 - 4/30/14)
  • Lease starting at $739 per month for 36 months. $3,999 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • Lease starting at $899 per month for 24 months. $3,999 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $789 for 48 months.  Payment includes application of Valued Owner Coupon or Competitive Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)


2013 Genesis
From $34,200
  • $3,000 Retail Bonus Cash (4/1/14 - 4/30/14)
  • Lease starting at $349 per month for 36 months. $3,499 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $435 for 48 months.  Payment includes application of Valued Owner Coupon or Competitive Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for 72 months PLUS $3,000 Bonus Cash.  Not to be combined with Retail Bonus Cash (4/1/14 - 4/30/14)


2014 Genesis
From $35,200
  • $2,500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • Lease starting at $349 per month for 36 months. $3,499 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • Lease starting at $489 per month for 24 months. $3,499 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $435 for 48 months.  Payment includes application of Valued Owner Coupon or Competitive Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for 72 months PLUS $2,500 Bonus Cash.  Not to be combined with Retail Bonus Cash (4/1/14 - 4/30/14)


2013 Genesis Coupe
From $24,250
  • $500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $289 per month for 36 months. $2,699 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $389 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)



2014 Genesis Coupe
From $26,350

  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $309 per month for 36 months. $2,699 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $389 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)



2013 Santa Fe Sport
From $24,700
  • $1,000 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $750 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • OR: $750 Competitive Owner Coupon Offer,  (Includes any automobile manufacturer other than Hyundai or Kia) (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for up to 72 months PLUS $1,000 Bonus Cash (4/1/14 - 4/30/14)Not to be combined with Retail Bonus Cash


2014 Santa Fe Sport
From $24,950
  • $750 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $750 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for up to 72 months PLUS $750 Bonus Cash (4/1/14 - 4/30/14)Not to be combined with Retail Bonus Cash
  • Lease starting at $269 per month for 36 months. $3,199 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $359 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)

2013 Santa Fe
From $28,600
  • $1,000 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $750 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • OR: $750 Competitive Owner Coupon Offer  (Includes any automobile manufacturer other than Hyundai or Kia) (4/1/14 - 4/30/14)
  • Lease starting at $299 per month for 36 months. $3,199 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $389 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)

2014 Santa Fe
From $29,800
  • $750 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $750 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $299 per month for 36 months. $3,499 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $409 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for up to 72 months PLUS $750 Bonus Cash (4/1/14 - 4/30/14)


2013 Sonata
From $21,195
  • $2,000 Retail Bonus Cash (all models) (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14) 
  • Low APR 0% financing for up to 36 months, 0.9% to 48 months, 1.9% to 60 months, and 2.9% to 72 months PLUS $1,500 Bonus Cash and up to 90 days deferred payment on terms up to 60 months.  Not to be combined with Retail Bonus Cash (4/1/14 - 4/30/14)
  • OR: 0% financing for up to 72 months. Not to be combined with Retail Bonus Cash


2014 Sonata
From $21,450
  • $2,000 Retail Bonus Cash (all models) (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $199 per month for 36 months. $2,199 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $269 for 36 months.  Payment includes application of Valued Owner Coupon or Competitive Owner Coupon and excludes taxes and fees.(4/1/14 - 4/30/14)
  • Low APR .9% financing for up to 36 months, 1.9% to 48 months, 2.9% to 60 months, and 3.9% to 72 months PLUS $2,000 Bonus Cash and up to 90 days deferred payment on terms up to 60 months.  Not to be combined with Retail Bonus Cash (4/1/14 - 4/30/14)
  • OR: 0% financing for up to 60 months, 0.9% for 72 months PLUS $500 Bonus Cash and up to 90 days deferred payment on terms up to 60 months.  Not to be combined with Retail Bonus Cash (4/1/14 - 4/30/14)
  • OR: 0% financing for up to 72 months.Not to be combined with Retail Bonus Cash



2013 Sonata Hybrid
From $25,650
  • $2,000 Retail Bonus Cash  (4/1/14 - 4/30/14) 
  • $1,000 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • OR: $1,000 Competitive Owner Coupon Offer,  (Includes any automobile manufacturer other than Hyundai or Kia) (4/1/14 - 4/30/14)
  • Lease starting at $239 per month for 36 months. $2,999 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $295 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • OR: 0% financing for up to 60 months, 0.9% for 72 months (in lieu of the $1,500 Bonus Cash) and up to 90 days deferred payment on terms up to 60 months.  Not to be combined with Retail Bonus Cash (4/1/14 - 4/30/14)



2014 Sonata Hybrid
From $26,000
  • $1,500 Retail Bonus Cash  (4/1/14 - 4/30/14) 
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $239 per month for 36 months. $3,199 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $329 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)
  • Low APR 2.9% financing for up to 60 months, 3.9% for 72 months PLUS $1,500 Bonus Cash and up to 90 days deferred payment on terms up to 60 months.  Not to be combined with Retail Bonus Cash (4/1/14 - 4/30/14)
  • OR: 0% financing for up to 60 months, 0.9% for 72 months (in lieu of the $1,500 Bonus Cash) and up to 90 days deferred payment on terms up to 60 months.  Not to be combined with Retail Bonus Cash (4/1/14 - 4/30/14)



2014 Tucson
From $21,450
  • $500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $249 per month for 36 months. $2,499 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $320 for 36 months.  Payment includes application of Valued Owner Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)


2013 Veloster
From $17,600
  • $1,500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • Lease starting at $179 per month for 36 months. $2,299 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $229 for 36 months.  Payment includes application of Valued Owner Coupon or Competitive Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)


2014 Veloster
From $17,800
  • $500 Retail Bonus Cash (4/1/14 - 4/30/14)
  • $500 Valued Owner Coupon Offer (4/1/14 - 4/30/14)
  • Lease starting at $179 per month for 36 months. $2,499 due at lease signing. Excludes taxes and fees. (4/1/14 - 4/30/14)
  • $0 Due at Signing Program starting at $249 for 36 months.  Payment includes application of Valued Owner Coupon or Competitive Coupon and excludes taxes and fees. (4/1/14 - 4/30/14)