Hyundai has won the 2014
Word of Mouth Marketing Association (WOMMA) Driving Engagement award.
The Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) presented Hyundai Motor America with the second annual "Driving Engagement" award for most innovative social media campaign of 2013 during the Social Media Preview of the 2014 Chicago Auto Show.
Hyundai's social media campaign titled "The Walking Dead Chop Shop" extended The Walking Dead integration into the social media and digital realm. Hyundai put the power in The Walking Dead fans' hands to build their own Zombie Survival Machine. Hyundai shared its campaign strategy and resulting success during the "Driving Engagement" award ceremony.
"We are honored and truly thrilled that
'The Walking DeadChop Shop' campaign has been recognized by WOMMA,"
said David Matathia, director of marketing communications, Hyundai Motor
America. "With help from the popularity of The Walking Dead franchise,
Hyundai continues to expand the conversation around Hyundai vehicles with young
and passionate audiences."
Original Source : http://finance.yahoo.com/news/hyundai-motor-america-wins-2014-150000655.html
http://walkingdeadchopshop.com/
