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Unable to keep up with demand for crossovers in the U.S., Hyundai "absolutely" needs a new assembly plant, the brand's U.S. chief Dave Zuchowski says. But until that happens, Hyun-dai probably will gain some production from Kia's planned $1 billion plant in Monterrey, Mexico.

Though Hyundai's sibling brand is getting the plant, "the final chapter has not been written on that," Zuchowski said last week on the sidelines of Automotive News' Best Dealerships To Work For event here.

"You'll probably see some sort of shared relationship," he said, "but it's obviously on their…

                                                                            Top Five Fastest Hyundai Models

5. Equus Signature

We’re sticking with the Equus, this time the standard model. The traditional Equus unit can barely outrun its suped-up sibling, with a 0-60 time of 5.4 seconds. Sporting the same 5.0-liter V8 engine as its sibling, the Equus produces an equal amount of horsepower and torque. The difference is that the Signature has a few less extras, giving it a slight edge in quickness.

Source: Hyundai

4. Genesis Coupe 3.8 R-Spec

The Genesis is going to have a very strong finish on this list, and we’ll begin…

Hyundai Motor Company’s brand value continues to climb, reaching a new high as the 40^th most valued global brand on Interbrand’s 15^th annual 100 Best Global Brands Report. This year Hyundai’s brand value rose to $10.4 billion, a 16 percent increase. Since 2005, Hyundai has steadily increased its position on Interbrand’s list and now sits seventh among the top 14 automakers.

“We’re implementing a wide variety of brand-related activities that aren’t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said Won Hong…

The Hyundai Genesis has been around for six years and is a good first try for a near-luxury sedan. For 2015, Hyundai went back to the drawing board to make a true luxury sedan, and from the outside, it really looks the part.

The previous Hyundai Genesis had a rear-wheel-drive V6 and a strong V8 that offered good power and a large cabin for comfortable cruising at a very reasonable price. But that large cabin had an interior that wasn't quite up to luxury-car standards. So it was never really considered one of the normal mid- size luxury sedans…

Hyundai Motor Company’s brand value continues to climb, reaching a new high as the 40^th most valued global brand on Interbrand’s 15^th annual 100 Best Global Brands Report. This year Hyundai’s brand value rose to $10.4 billion, a 16 percent increase. Since 2005, Hyundai has steadily increased its position on Interbrand’s list and now sits seventh among the top 14 automakers.

“We’re implementing a wide variety of brand-related activities that aren’t simply focused on increasing sales, but are aimed at becoming a brand that our customers genuinely love,” said Won Hong…