West Broad Hyundai Blog

The seventh-generation 2015 Hyundai Sonata can’t rest on critical laurels of an outgoing model that created a new standard for styling in a relatively bland segment when it debuted in 2010.

The all-new 2015 Sonata must compete in a midsize car segment with a renewed emphasis on style, exemplified by the Ford Fusion and Nissan Altima, and a consumer appetite for reliability and value associated with the Toyota Camry, said Mike O’Brien, Hyundai vice president of product planning.

“This is the most important product for us,” O’Brien said. “As Sonata goes, so does Hyundai.”

The outgoing model…

Hyundai currently has a 36 percent share of voice against other top branded hashtags for the World Cup, making it the top branded hashtag among World Cup conversations on Twitter…

MONTGOMERY, Ala. -- Don't let the blander styling camouflage the fact that the tip-to-toe overhaul has made the 2015 Hyundai Sonata sedan a deadly serious contender for best of its ilk.

Drives smoother, goes better, provides more features, yet carries starting prices lower than the previous model.

Hyundai Motor America CEO David Zuchowski says the company needed to reclaim its status as a value leader, and the new Sonata is meant to do that. In his view, the Japanese took away that reputation, and Hyundai is in no position to be just another commodity-car seller in the midsize market. The…